The strategy behind HALEIA paid social project.
Through detailed market analysis and platform insight, we crafted a performance-led Meta Ads strategy. Our approach focused on amplifying Haleia’s luxury image while driving qualified traffic, sales, and long-term brand equity.
Strategic paid campaigns empowered Haleia to scale globally—merging data-backed targeting, luxury-focused creatives, and audience-specific storytelling to fuel measurable growth across key markets.
ELEVATE GLOBAL BRAND PRSENCE
Position Haleia as a standout luxury fashion brand in key global regions—namely the USA, UK, France, and UAE—through region-specific digital strategies that amplify awareness and brand recall.
DRIVE TARGETED WEBSITE ENGAGEMENT
Attract a refined audience of fashion-conscious users by directing interest-driven traffic to the new Shopify platform, with a focus on modest luxury and contemporary design seekers.
MAXIMISE SALES PERFORMANCE
Boost overall eCommerce performance by optimising campaigns for key actions—such as purchases and checkout initiations—while maintaining a strong ROAS through Meta's conversion-optimised tools.
CULTIVATE DATA DRIVEN AUDIENCE POOLS
Leverage customer insights, pixel data, and behavioural analytics to build high-performing audience segments, including custom cohorts and predictive lookalikes for better campaign precision.
STRENGHTEN BRAND IDENTITY THROUGH CREATIVES
Develop and iterate on elevated, on-brand ad creatives—ranging from short-form video to dynamic carousel ads—that reflect Haleia’s luxe ethos and evolving seasonal narratives.
RE-ENGAGE & CONVERT
Implement layered retargeting funnels tailored to user intent—re-engaging cart abandoners, recent browsers, and high-interest social audiences with tailored messaging to drive conversions.
PHASES
Performance. Prestige. Provenance.
Vintage Paris Jewellery’s paid media journey transformed limited historic reach and low-visibility tracking into a data-rich, high-impact global presence. Transitioning to Shopify and collaborating with Savoir on a bespoke Meta Ads strategy yielded significant lifts in audience granularity, engagement rates, and ROAS—solidifying Vintage Paris Jewellery as a digital leader in collectible luxury .
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Data-Led Strategy,
Creative Meets Commerce
At Savoir, our approach to paid advertising is built on insights, not assumptions. For Haleia, we began by auditing existing ad structures and identifying gaps in targeting, funnel segmentation, and creative alignment. Using Shopify’s better integrations and data depth, we mapped user behavior to build smarter campaign journeys—resulting in more relevant ads and efficient spending.
We paired these insights with elevated ad creatives that reflect Haleia’s luxury aesthetic. From scroll-stopping visuals to audience-specific messaging, every campaign was built to resonate with real customers. Our goal wasn’t just to drive traffic—it was to build a narrative of desirability that turns awareness into action.
Refining Strategy for Impact
Our primary focus for Haleia’s paid advertising was to establish a strong, desirable presence in the U.S. market, where demand for timeless, elevated fashion is both competitive and high-converting. We structured our strategy to attract high-intent fashion shoppers—especially women aged 25–44 who seek quality, minimalism, and new-age luxury.
By segmenting the funnel and creating purpose-driven ad creatives for awareness, engagement, and conversion, we ensured a seamless customer journey. Every campaign was designed to drive not just traffic, but measurable revenue and brand recall, solidifying Haleia’s positioning in key U.S. cities like New York, Los Angeles, and Miami.
Our mission was to move beyond vanity metrics and focus on meaningful, revenue-driven advertising that reflects Haleia’s brand ethos. With a refined and elegant product line, Haleia needed performance campaigns that could match the premium aesthetic of its offering while delivering strong ROI.
We aimed to create an ecosystem where every ad spoke the brand’s language—visually, emotionally, and strategically. Whether it was an open-back mini dress or a structured top, each campaign was crafted to resonate with aspirational women in the U.S., while simultaneously fueling growth, repeat purchases, and long-term brand loyalty.
The success of Haleia’s paid advertising campaign stemmed from a carefully curated blend of essential components that aligned with both the brand’s visual language and performance goals. We focused on precise audience targeting, zeroing in on high-intent luxury shoppers in the U.S., Haleia’s primary market. Creatives were designed to reflect the brand’s clean and elevated aesthetic, with A/B tested visuals and copy tailored to different product categories and audience personas. We integrated Meta pixel tracking with Shopify to ensure accurate data flow, which helped in optimizing ad delivery. Various formats—including reels, carousels, and static ads—were strategically deployed across funnel stages, from awareness to conversion and retargeting. To maintain performance and avoid ad fatigue, we conducted regular analysis and refreshed creatives as needed. These components collectively formed a strong, scalable foundation that continues to deliver both visibility and sales.
“Working with them has been a seamless and impactful experience. From rebuilding our website to leading our paid advertising efforts, the team has consistently delivered with clarity, precision, and creativity. They understood our vision and translated it into both design and performance. What we appreciated most was their commitment post-launch — they’ve remained closely involved, constantly optimizing our campaigns and ensuring we’re always a step ahead. We’re excited to continue working on future projects together.”
— Kubilay Aktaş, Co-founder, Haleia
