The strategy behind HALEIA SEO project
By conducting deep technical analysis and search landscape research, Haleia™ launched a holistic SEO strategy crafted to elevate its contemporary Parisian luxury brand in global organic search. Our approach blended advanced optimization, rigorous content planning, and technical best practices—designed to drive targeted organic traffic, increase online sales, and build lasting authority in the world of luxury fashion.
SEO empowered HALEIA to expand its digital footprint worldwide—uniting data-driven keyword targeting, editorial and visual storytelling, and advanced on-site optimization to achieve measurable growth across vital markets.
STRENGTHEN GLOBAL SEARCH VISIBILITY
Position Haleia.fr as an authority in luxury fashion for both French and international organic searches, focusing on high-value keywords related to couture, designer dresses, and modern-luxury aesthetics.
DRIVE TARGETED ORGANIC TRAFFIC
Boost organic sessions by attracting audiences searching for occasion wear, bespoke design, and sustainable high-fashion—across the US, UK, EU, Middle East, and Asia.
OPTIMIZE TECHNICAL SEO HEALTH
Audit site infrastructure for crawlability, speed, mobile-friendliness, and indexation; resolve technical SEO bottlenecks to lift performance on Google and Bing.
ENHANCE CONTENT DEPTH & E-E-A-T
Develop editorial content showcasing design stories and collection launches, while demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness to align with Google’s E-E-A-T standards.
EXPAND INTERNATIONAL REACH
Implement multilingual SEO (hreflang, local keyword research, geo-targeted content) to serve French and global users with culturally relevant experiences.
BOOST CONVERSION RATES FROM ORGANIC SEARCH
Optimize on-page elements (meta tags, schema, UX design, site architecture) to turn visitors into engaged shoppers and increase revenue from search channels.
PHASES
Performance. Precision. Prestige.
Haleia’s SEO journey transformed an under-optimized boutique into a keyword-rich, authority-driven global ecommerce powerhouse. Enhanced search visibility, optimized technical health, and targeted content led to increased organic sessions, higher rankings for competitive luxury queries, and measurable revenue growth. The brand’s Parisian essence now reaches aspirational audiences worldwide, organically.
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Data-Led SEO,
Fashion Meets Algorithm
At SAVOIR, SEO is meticulously tailored—not generic. For Haleia™ we started with a granular audit, identifying on-site and off-site SEO gaps, site structure inefficiencies, and missed keyword opportunities. Using a harmonious blend of analytics, creative copywriting, and technical implementation, we built a layered SEO roadmap that delivers not only traffic but qualified, conversion-ready shoppers.
Editorial and technical excellence combine: dazzling collection visuals and designer stories meet search engine best practices—so Haleia’s artistry shines for style-seekers and Google’s algorithms alike.
We paired these insights with elevated ad creatives that reflect Haleia’s luxury aesthetic. From scroll-stopping visuals to audience-specific messaging, every campaign was built to resonate with real customers. Our goal wasn’t just to drive traffic—it was to build a narrative of desirability that turns awareness into action.
Refining Strategy for the Global Luxury Audience
The primary objective: dominate SERPs for fashion and occasionwear queries in France, the US, UK, and GCC. By segmenting keyword targets (evening dresses, artisanal couture, designer modeste wear), optimizing landing pages, and creating culture- and occasion-aware content, SEO delivers qualified global shoppers straight to the digital flagship on Haleia.fr.
Haleia’s mission was to align its avant-garde aesthetic and Parisian sensibility with digital discoverability. Through technical SEO, editorial storytelling, and data-driven optimizations, every collection launch and editorial is designed for organic reach—fueling both immediate revenue and enduring brand prestige for a worldwide audience.
We aimed to create an ecosystem where every ad spoke the brand’s language—visually, emotionally, and strategically. Whether it was an open-back mini dress or a structured top, each campaign was crafted to resonate with aspirational women in the U.S., while simultaneously fueling growth, repeat purchases, and long-term brand loyalty.
Haleia’s organic search strategy is grounded in a robust foundation of technical excellence and content precision. Key technical elements include a crawl-friendly site architecture, optimization for Core Web Vitals, seamless mobile user experience, structured schema markup, and proper canonicalization. A research-driven keyword strategy ensures targeting across branded, non-branded, and long-tail search queries. On-page and content SEO are executed with expert-crafted metadata, semantic HTML structure, optimized visuals, and immersive storytelling across both French and English markets.
To support international growth and relevance, the strategy incorporates multilingual SEO best practices, including hreflang implementation, geo-targeted landing pages, and localized structured data. Authority-building efforts focus on securing high-quality backlinks, running strategic digital PR, collaborating with influencers, and anchoring campaigns in compelling brand narratives. Continuous performance iteration—through analytics, technical refinements, and regular reporting—ensures Haleia remains agile and dominant within the competitive luxury fashion space.
“Their approach combined technical precision and creative direction, reflecting our values in every search result. From comprehensive audits to rich storytelling content, the process brought Haleia’s world to new audiences—and drove tangible business growth. Their dedication keeps us evolving, and our global reach expanding.”
— Kubilay Aktaş, Co-founder, Haleia
