The Strategy Behind Mutts & Hounds Digital Growth Project
Harnessing the timeless appeal of British craftsmanship, Mutts & Hounds embarked on a comprehensive digital project designed to amplify its luxury pet brand in a rapidly evolving market. By blending technical innovation, brand storytelling, and best-in-class digital practice, Mutts & Hounds set out to strengthen their online presence and foster meaningful connections with pet owners across the UK and internationally.
Data-led optimization and creative outreach guided Mutts & Hounds from a boutique British label to a global favourite for discerning dog lovers—uniting precise ecommerce foundations, evocative content, and sustainable engagement for sustainable, trackable growth.
EXPAND GLOBAL BRAND PRESENCE
Establish Mutts & Hounds as the premier destination for luxury dog accessories by targeting consumers in the UK, US, and beyond through strategic digital channels and high authority stockists like Harrods and Selfridges.
DRIVE QUALIFIED WEB TRAFFIC
Draw engaged and loyal pet owners to the ecommerce site by focusing on organic search, influencer collaborations, and engaging content that highlights quality, design, and British sensibility.
ENHANCE ON-SITE EXPERIENCE
Optimize navigation, page speed, and responsive design for seamless, frustration-free shopping across devices—a necessity for converting traffic into customers in a global marketplace.
BOOST CONVERSION AND LOYALTY
Deploy product recommendations, social proof, and user-generated content to build trust, increase average order values, and nurture repeat business through loyalty and ambassador programs.
SUPPORT NEW PRODUCT LAUNCHES
Leverage digital campaigns and “seasonal drops” to introduce new lines, maintaining buzz and anticipation within their passionate customer base.
CHAMPION SUSTAINABILITY & AUTHENTICITY
Highlight Mutts & Hounds’ eco commitments—such as tree planting with every order and responsible sourcing—to resonate with ethically-minded pet owners.
PHASES
Performance. Precision. Prestige.
Haleia’s SEO journey transformed an under-optimized boutique into a keyword-rich, authority-driven global ecommerce powerhouse. Enhanced search visibility, optimized technical health, and targeted content led to increased organic sessions, higher rankings for competitive luxury queries, and measurable revenue growth. The brand’s Parisian essence now reaches aspirational audiences worldwide, organically.
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Data-Driven Enhancement,
Modern Experience
For Mutts & Hounds, data was at the core of every decision. From real-time analytics to customer journey mapping, the team identified, tested, and iterated on every element—ensuring technical excellence aligned with the brand’s artisanal spirit. All content and campaigns reflected the warmth of the English countryside, showcasing quality, tradition, and genuine joy for dogs and their owners.
Designing for Dogs & Their Humans
Mutts & Hounds focused on delivering more than just products—they provided an experience. The buying journey was enriched through educational resources, bespoke recommendations, and an inviting visual identity celebrating canine companionship. Targeted outreach in key urban and rural markets secured market share with dog owners valuing craft, authenticity, and sustainable values.
The mission centred on becoming the most trusted luxury pet brand—championing British design, integrity, and thoughtful innovation. Every initiative, from technical SEO to campaign storytelling, was about forging lifelong relationships with customers and their beloved dogs, fostering both loyalty and brand pride globally.
The foundational elements included a comprehensive technical SEO overhaul to enhance crawlability, page speed, and schema markup, maximizing organic reach. Content was tailored to specific personas through seasonal lookbooks, “Meet the Maker” features, and authentic customer moments.
Social-first campaigns, including engaging reels, story highlights, and user-generated content, drove continued social growth. E-commerce personalization strategies incorporated product recommendations, trust signals, responsive design, and loyalty program integration. Authentic influencer partnerships helped generate UGC, expand reach, and build credibility with pet parents. Real-world values were highlighted through transparency about materials, in-house craftsmanship, and actionable sustainability initiatives.
“Building Mutts & Hounds into a global community of pet lovers has been a dream realized through smart strategy and creative innovation. From refining our website to shaping how we tell our story online, every piece has reflected our passion for dogs and British craft. The digital work not only grew our reach but built real relationships with families and their four-legged friends everywhere.”
—Laura Gough, Founder, Mutts & Hounds