The inspiration behind Haleia’s website transformation.
Haleia is a Paris-based luxury fashion house known for its sculptural silhouettes and feminine flair. We aimed to reflect this artistry through a refined Shopify UX—turning creative couture into an equally elevated digital experience.
ELEVATED DIGITAL SHOPPING EXPERIENCES CRAFTED ON SHOPIFY USING STRATEGY, STYLE, AND A KEEN EYE FOR LUXURY AESTHETICS
PLATFORM MIGRATION
Seamlessly transition Haleia’s website from IKAS to Shopify without disrupting backend operations, while ensuring all product data and collections were accurately retained.
UX OVERHAUL
Redesign the user journey to be intuitive and fluid — from homepage to checkout — reducing friction points and improving navigation and accessibility across devices.
VISUAL REFINEMENT
Craft a visually compelling layout that reflects Haleia’s luxury aesthetic — minimal, editorial, and elegant — aligning with their overall brand image.
MOBILE OPTIMIZATION
Prioritize a mobile-first design strategy to ensure high responsiveness, faster loading speeds, and a polished experience on all screen sizes.
STREAMLINED CHECKOUT
Simplify the multi-step checkout process to reduce cart abandonment and create a seamless, conversion-optimized purchase experience.
SHOPIFY CUSTOMIZATION
Utilize Shopify’s custom sections and theme editing features to build a tailored storefront, empowering Haleia with better scalability and ease of use for future updates.
PHASES
From Restrictive to Refined
The transition from their previous IKAS-based platform to a custom-built Shopify store wasn’t just a technical upgrade — it was a complete digital elevation. The old website struggled with outdated design patterns, poor user navigation, and limited backend flexibility. With our Shopify development, Haleia now has a seamless, editorial-style eCommerce presence that mirrors its luxury brand identity. From clean product discovery to fast page speeds and optimized mobile layouts — every detail was thoughtfully reimagined. Below is a direct comparison of the visual and functional enhancements we delivered.
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Tailored Collaboration,
Transparent Execution
Every project we take on is grounded in a blend of strategic planning and collaborative creativity — and Haleia was no different.
From the very first interaction, our approach was rooted in transparency and adaptability. Rather than imposing a rigid structure, we worked alongside the Haleia team to understand their pain points from the IKAS platform and their vision for a refined digital experience. Every step — from UX flows to back-end setup — was executed with shared inputs and fast turnarounds via daily chats and feedback loops. This fluid and focused approach allowed us to build a store that’s not only beautiful but also future-proof and easy to manage.
Performance Over Everything
Our main focus during Haleia’s Shopify build was crafting a shopping experience that felt effortless, intuitive, and elegant — just like their brand.
We removed the friction their users faced on the previous platform by improving site architecture, optimizing load times, and enhancing responsiveness across devices. Every decision — from layout spacing to checkout flows — was led by user behavior patterns and performance goals.
The result is a storefront that not only looks premium but functions seamlessly, ensuring that browsing, adding to cart, and checking out feels as smooth as the clothing Haleia sells.
Our mission with Haleia was more than just creating a beautiful website — it was to build a digital storefront that supports the brand’s global ambition.
We focused on scalability, sales-readiness, and backend efficiency. From setting up smart collections and product variants to ensuring SEO-friendly structures and integrating key marketing tools, everything was aimed at empowering Haleia to grow effortlessly. We wanted the website to not only reflect the elegance of the brand but also act as a solid engine for consistent online growth and international visibility.
We believe that a successful e-commerce site is the sum of well-executed components working in harmony. For Haleia, we custom-built everything with precision — from tailored product pages and smooth navigation to localized checkout and seamless mobile responsiveness. We set up backend systems like inventory sync, automated email flows, and secure payment gateways. Every element — big or small — was thoughtfully designed to ensure high performance, security, and a customer experience that feels both premium and effortless.
We’re incredibly pleased with the transformation our website went through. The new Shopify store truly reflects Haleia’s refined identity — clean, luxurious, and user-friendly. The team understood our vision from day one and executed it with dedication and attention to detail. From product uploads to post-launch support, everything was seamless. We’re excited to continue this collaboration as we expand Haleia globally.
— Kubilay Aktaş, Co-founder, Haleia
