The strategy behind Vintage Paris Jewellery paid social project
Through meticulous heritage research and digital channel analysis, we devised a performance-led Meta Ads strategy for Vintage Paris Jewellery. Our approach married the brand’s deep-rooted Parisian legacy with precision targeting, immersive storytelling, and luxury-caliber creatives to drive qualified global traffic, purchases, and enduring brand affinity.
Strategic paid campaigns empowered Vintage Paris Jewellery to flourish across borders—layering data-backed audience insights, heritage-driven visuals, and narrative-rich messaging to ignite measurable growth and prestige in key jewelry capitals.
DRIVE GLOBAL AWARENESS
Elevate Vintage Paris Jewellery’s prominence in the USA, UK, France, and UAE through geo-targeted ad sets spotlighting provenance and exclusivity.
GENERATE QUALITY TRAFFIC
Attract discerning collectors and sustainable-luxury enthusiasts to the Shopify boutique by targeting interests in antique, Art Deco, and Victoriana.
INCREASE CONVERSIONS
Maximize ROAS by optimizing for purchases, wishlist adds, and checkout initiations using Meta Pixel events and dynamic product ads.
BUILD AUDIENCE SEGMENTS
Construct custom and lookalike audiences from historic buyer data, site visitors, and Instagram engagers to amplify top-performing cohorts.
ENHANCE VISUAL APPEAL
Produce high-impact creatives—30-second “jewel journey” videos, carousel ads pairing pieces with Parisian backdrops, and story highlight spotlights on gemstone origins.
RETARGET & NURTURE
Deploy sequential retargeting for recent browsers and social engagers to recover abandoned carts and foster repeat visits.
PHASES
Performance. Prestige. Provenance.
Vintage Paris Jewellery’s paid media journey transformed limited historic reach and low-visibility tracking into a data-rich, high-impact global presence. Transitioning to Shopify and collaborating with Savoir on a bespoke Meta Ads strategy yielded significant lifts in audience granularity, engagement rates, and ROAS—solidifying Vintage Paris Jewellery as a digital leader in collectible luxury .
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Data-Led Storytelling,
Luxury Meets Legacy
Our methodology fused deep analytics with brand narrative. A comprehensive audit identified gaps in targeting and creative alignment. Utilizing Shopify’s advanced data integrations, we mapped shopper intent across touchpoints—enabling precise segmenting and attribution. Every campaign blended performance objectives with authentic heritage storytelling: from provenance-rich copy to curated visuals set in Parisian ateliers, each ad evoked the allure of history to drive conversion.
Even without daily calls or meetings, we maintained consistent communication with the founder via chat. Every layout, visual direction, and interaction point was refined together — keeping transparency at the center of our workflow. That’s how we deliver websites that feel right from the inside out.
Refining Strategy for Global Collectors
We targeted high-intent jewelry collectors and sustainable-luxury aficionados in the US, UK, France, and Gulf states. Tailored creatives and messaging addressed market-specific tastes—celebrating Victoriana’s romance for UK audiences, Art Deco glamour for US buyers, and craftsmanship exclusivity for UAE collectors.
Purpose-driven offers around anniversaries, engagements, and gifting seasons amplified brand recall and revenue impact.
Vintage Paris Jewellery’s mission was to transcend traditional brand awareness and deliver purpose-driven, ROI-focused advertising that honored its centuries-old legacy. Campaigns served as invitations and education—conveying not just beauty, but the soul of each piece to a new generation of global collectors, ensuring both immediate returns and lifelong brand ambassadorship.
Success hinged on precision targeting through custom audiences built from buyer archives and pixel data, combined with narrative-driven creatives such as “Era Spotlight” reels, heritage carousels, and artisan interview clips. The integration between Meta and Shopify enabled robust pixel tracking for dynamic ads and conversion events, while diverse ad formats—reels, carousels, static ads, and collection ads—were strategically deployed across funnel stages. Continuous optimization, including regular performance audits and creative refresh cycles, ensured ongoing relevance and effectiveness. This blend of data rigor and authentic storytelling underpinned the campaign’s scalability and sustained sales growth.
Partnering with Savoir transformed our digital presence. Their strategic craftsmanship mirrored our own—honoring heritage while driving performance. From the initial audit to our ongoing Meta Ads evolution, they navigated our unique story flawlessly, helping us connect with global collectors and achieve record ROAS.
– Michelle, Founder, Vintage Paris Jewellery
